"I knew my daughter had very good oral hygiene... So why did she have bad breath?"
I could go on and on, but in the society we live in today, it's a sad but true
fact that you are immediately judged by the first impression that you make! If
you have bad breath - constantly or even occasionally, then you are being
immediately prejudged by something that is not your fault! Maybe it's time
to do something about it...
My name is Dr. Harold Katz
, and I've been researching the causes, symptoms,
and cures of bad breath for the last 11 years. In 1993, my own teenage
daughter came to me - a Beverly Hills dentist with two degrees from UCLA
and a separate degree in Bacteriology
) - and asked me to help her
with her breath problem. Imagine my embarrassment when I didn't know what
to tell her. Me, her father (and a dentist at that!), unable to help my
own daughter with a problem as "trivial
" as bad breath!
- or so I thought at the time...
You see, I realized that I too had also always had a subconscious
" of people with bad breath. Almost like they were
". But when my own daughter developed the same problem it put
things into a whole different perspective for me.
I knew my daughter had very good oral hygiene...So why did she have bad breath?
Bad Breath Can Affect Your Personal Relationships,
Your Work Environment, And Ultimately Your Life!
Over the past 12 years I have personally seen more than 13,000 patients
who paid upwards of $500 for a series of clinical treatments come
through the California Breath Clinics
. I've had people tell me that
bad breath has made them depressed, like they had no friends. That
it was affecting their love life, and caused them to be passed over
for promotion. I've even had people tell me that they were seriously
Now these are extreme cases of course - but they exist by the tens of
thousands! And even if your case is not this extreme, no one wants to
offend by having bad breath. Even if it's something as simple as
making sure your breath is fresh to prepare for that first passionate
kiss, or holding your grandchild on your lap while laughing and
joking - Nobody Wants To Have Bad Breath
...But Not All Bad Breath Is Created Equal
I've personally smelled more bad breath than any other doctor on this planet.
Back in the "old days
" when I pioneered the clinical therapy that many of
you may have seen on TV, I introduced the use of the Halimeter
(the portable sulfide monitor that detects the levels of Volatile Sulfur Compounds
in the breath). I would also test my patients breath by simply placing my
nose in front of their mouth and asking them to exhale. (By the way, this
was NOT one of the more pleasant aspects of my job!).
"I've personally smelled more bad breath than any other doctor on this planet."
Typically, their breath would be worse in the morning after waking up.
Then after brushing, they may be fine for the next few hours, but as they
progress throughout the day, that smell would creep into their breath
and begin to make others around them cringe.
By the way, it's taken the ADA
(American Dental Association
) a few years to humbly
agree with what I've been saying for over 10 years. An ADA Oral
Health Trend Study
showed that 92% of dentists report seeing patients with
chronic bad breath on a regular basis!
But anyway, what this unpleasant experience of smelling my patients breath
taught me was that people who complained of halitosis fell primarily into 3 different categories
The 3 Different Types of Halitosis
So How Can You Tell When YOU Have Bad Breath? And Really...How Bad Is It?
About 95% of the world population
will be concerned about their breath at some time in their life.
These people might be concerned after a particularly satisfying meal full
of garlic or onions, or maybe after smoking a cigarette or a few alcoholic drinks
(both of which are terrible for your breath!)
A full 54% of those will fight a
constant daily battle to keep their breath fresh throughout the day.
They will use mints, gum, and sprays trying in vain to prevent occasional bad breath.
For the most part they'll be able to escape unnoticed, but when in a close,
personal situation, or after eating certain foods it will become obvious to
others that a breath condition exists.
Worldwide, about 27% of the population will
experience chronic halitosis. Chronic Halitosis is defined as "a persistent, foul,
fetid odor, emitted from the mouth and/or nose". People with chronic halitosis
usually know they have a problem but don't know what to do about it.
Most people with this disease have excellent oral hygiene - they
may brush and floss 2-3 times per day. But it doesn't seem to make a difference...
"Most of the time you don't even know that your breath may be offensive."
It's a well known fact that you can't smell your own breath. Or is it...
Most people have heard this at one time or another, but it turns
out that it's NOT TRUE! In fact, you CAN smell your own breath!
Many of the patients I meet with tell me that that can smell
and sometimes even taste their own bad breath. Unfortunately,
I have some bad news for you...
Whatever you can smell and/or taste in your own mouth, can seem 5 times stronger
to those around you! The fact is, we get used to
our own body smells (it's a process called acclimation
all we would smell all day is our upper lip!). We can still smell
them, but they are not as offensive to us as they are to other people.
Put simply, "We Think We Smell Like Roses!
Because of this, except for in the case of chronic halitosis, we are
usually the last
to know that there may be a problem. Bad breath is a
very taboo subject between most people. Unless you have a trusted
significant other that will be honest with you, most of the time you don't even know
that your breath may be offensive.
So what are some of the typical signs that you may have a breath problem?
How can you check for yourself?
Here are the 6 most common bad breath symptoms,
based on my patients complaints:
- Tonsiloliths (those smelly white "globs" that you may cough up from the back of your throat)
- Thick White Coating on the Back of Your Tongue
- Constant Dry Mouth
- The feeling of "smelling" bad breath through your sinuses
- Excess Mucous and/or Post-Nasal Drip
- A Metallic, Tinny Taste
Now, having just one, or even two or three of these
symptoms does not absolutely mean you have bad breath.
However, before treatment with my clinical formulas,
ALL of my patients complained of at least 2 or more of these symptoms.
OK, so I know I have bad breath - either chronic or occasional.
But why me? What CAUSES bad breath in the first place?
The Cause Of Bad Breath:
Based on research performed not just at my California Breath Clinics,
but also at some of the top universities in the world, it's been
determined that bad breath is caused by anaerobic bacteria that
live beneath the surface of your tongue.
These bacteria are not "bad guys
", rather they are a normal
part of your oral environment and break down the proteins in
foods, your natural oral tissue, and in mucus or phlegm.
During this process of breaking down these proteins, they extract
sulfur from the amino acids, and produce Volatile Sulfur Compounds
such as Methyl Mercaptan
(which smells sort of like dirty socks)
and Hydrogen Sulfide
(the "rotten egg" smell).
These bacteria are anaerobic, which literally means "without the presence of oxygen
They breed by the billions deep within the fibers (papillae
) of the
tongue because in normal circumstances, oxygen cannot penetrate
beneath the surface of the tongue.
Fundamentally, preventing bad breath is simple
...you must introduce oxygen into the environment
of these anaerobic bacteria. That's it - it's as plain and simple as that
But the sad truth is that the commercial toothpaste and mouthwash
manufacturers have been missing the boat for the last 50 years!
The Ingredients in Most Commercial Toothpastes and
Mouthwashes Can Actually Facilitate Bad Breath!
Next time you walk into a grocery store, take a look at the ingredients
of any of the major brands of toothpaste - you'll see Sodium Lauryl Sulfate
) in almost every tube.
Now there's nothing wrong with SLS in a toothpaste
...unless you are trying to prevent bad breath!
is a soap that they put in toothpaste and other
cleansers for the sole purpose of making it foam. You see, people are
conditioned to believe that more bubbles = clean
, however the reality
is that this is simply not true. SLS
will dry out your mouth in a
heartbeat creating an optimal environment for the bad breath bacteria to produce volatile sulfur compounds
(and it's also been linked to the production of painful
and annoying canker sores or mouth ulcers too!).
Now go pick up a roll of popular breath mints - you'll most likely see sugar as a primary ingredient.
There's nothing wrong with sugar in a breath mint
...unless you are trying to prevent bad breath!
Sugar creates an excellent source of food for the bad breath bugs to thrive.
So What Should You Do To Prevent Bad Breath?
"Remember, stopping bad breath really is as simple as introducing oxygen
to the anaerobic environment of the bacteria that produce those volatile sulfur compounds."
Really the process is simple...
I used to charge $495 for a clinical office visit -
the office visit included diagnosing the severity of halitosis,
analyzing the "problem areas
" of the specific patient, and showing
them step-by-step how to use my TheraBreath clinical formulas
to achieve maximum results.
Remember, stopping bad breath really is as simple as introducing oxygen
to the anaerobic environment of the bacteria that produce those volatile sulfur compounds
. This is done by introducing stabilized Oxychlor
molecules in that environment where they live. Remember,
most of the bacteria live under the surface of your tongue, so you
MUST use something that penetrates below your tongue surface. You
also need to make sure that the active ingredients are actually
reaching your "problem areas
" - this is why we have so many
. Remember the three different types of bad breath? Occasional
, and Chronic
? In ANY of these cases,
you must neutralize those bacteria to prevent bad breath.
How To Prevent The Different Types of Bad Breath
I used to charge $495 per visit for my bad breath treatment...
- Preventing OCCASIONAL Bad Breath
You need to stimulate saliva production (saliva is nature's breath freshener).
Sugar-free mints may help, but the latest sugar-free mints contain a hodge-podge of
chemicals designed to burn the insides of your mouth. They were designed by marketing people,
not breath specialists. Also, make sure you drink lots of water -
just the simple act of adding oxygen-rich water to your oral environment,
may be enough to freshen your breath to a comfortable level for a short period of time.
- Preventing SITUATIONAL Bad Breath
You need to get a little more serious. Most likely you already have a
decent amount of sulfur production, and you should be (GENTLY) scraping
your tongue and applying an oxygenating toothpaste that doesn't contain Sodium Lauryl Sulfate to the surface of your tongue, especially at the
very back. Also rinse twice a day with a mouthwash that contains OXYD-8 (also make sure that it doesn't contain Benzalkonium Chloride - studies
show that it causes a high rate of allergic response which can stimulate
mucus production, making your breath worse, not better!). You also may
want to try and stay away from proteins before an important conversation.
- Preventing CHRONIC Bad Breath
You must go all out. I used to see dozens of patients per week
at my clinics and those that had chronic halitosis received the most benefit.
It's recommended that you follow my instructions of use.
Most people with chronic bad breath have post-nasal drip and excess
mucus buildup in the back of their throat. These people need to find an
oxygenating solution that reaches the throat and sinuses where most
mouthwashes and toothpaste can't touch.
Do you want to know what that included?
Remember I said that I used to charge $495 per visit for my bad breath treatment?
(By the way, I still personally see patients about once a month in San Francisco:
the cost per visit is $165 and is completely guaranteed)
This was back during 1995-2000. Of course, it was all-inclusive and included
a wide selection of my clinical formulas, but I had people beating down my
door for these $495 appointments! This included plenty of celebrities -
remember fame is no guarantee for fresh breath!
After working 10 hour days, 5 days/week and hiring a full staff of
dentists and clinicians, I quickly realized that there had to be a
. Appointments only happened one patient at a time, and there
was only so much time in one day! And there are lots of people with bad breath!
So I took a small step backward and analyzed the exact procedures
that I took during one of those visits at the California Breath Clinics
Here is the in-office bad breath treatment procedure I performed on every single patient:
(and I've simplified a lot, but you get the idea!)
And really that was it!
Yet, I realized that if I could document my treatment for EVERYONE, I could accomplish 2 goals:
- Discuss eating habits, health history, special circumstances, and other preliminary information
- Test concentration of sulfides in their breath using a clinical device called the halimeter
- Assess any specific 'problem areas' for that particular patient
- Test with Bad Breath Detective Kit (now available for home testing!)
- Train patient in the use of the Oxygenating Formulas to be applied to their particular problem areas.
- Re-test with the halimiter and/or bad breath detective, showing the patient the vast reduction in VSC levels.
- Significantly increase the number of patients that I can treat every month, and
- Dramatically lower the cost of treatment.
And THAT was the start of the information contained in the #1 consumer resource on the
topic of halitosis, my book The Bad Breath Bible
(by the way, I'll include a complimentary copy with your Risk-Free Trial.)
Your Path To Fresh Breath AND Superior Oral Care
I'd like to make one thing perfectly clear...It IS possible to combine
superior oral care with fresh breath - my TheraBreath line of clinical
formulas prove it
. Rest assured that not only does using my formulas guarantee clean,
fresh breath, but it is also one of the best things you can do for the
overall health of your mouth, teeth, and gums.
As I talked about earlier, most of the big commercial oral care companies
use harsh chemicals in their products. They do this because these ingredients
are cheap! But they ignore the cost to the rest of your mouth.
TheraBreath Oral Care Formulas are superior because:
- I added medical grade whole leaf Aloe Vera to my toothpaste
which helps strengthen bleeding and swollen gums
- I NEVER use any Sodium Lauryl Sulfate or Alcohol in any of my clinical formulas
- I use 2 tartar control agents, Tetrapotassium Pyrophosphate and Tetrasodium Pyrophosphate which
have both been proven to stop plaque and tartar from sticking to your teeth.
- I NEVER use any saccharin. Saccharin
has been shown to be carcinogenic in lab animals and the state
of California has recently published a long term study on its negative effects.
The bottom line, is that besides having fresh breath, you can rest assured
that my TheraBreath formulas contain the best
ingredients available to prevent tooth decay,
and keep your mouth, teeth and gums healthy.
|Order Your Risk-Free Trial Now!
Questions or To Order By Phone:
Call (800) 97-FRESH
and mention code IWFBA
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for 15 days.
All you pay is $6.95 for shipping.
** Conditions of Order **
By completing this order for a RISK-FREE 15 Day Trial for TheraBreath Products for $6.95 Shipping, you agree to the following:
You will receive a $60 value in TheraBreath Clinical Formulas for just the shipping cost of $6.95
You will have 15 Days from the day you receive the package to try everything out. If you like what you received, do nothing and you will be billed the discounted rate of $39.95
If you decide to return the products, you can do so by calling us within your 15 days. As long at you call before the 15 days have passed, you will be billed nothing.
If the 15 days has passed, and you decide to return the products, you can still do so by calling us to arrange a return. When we receive the products back in our office you will receive a credit for $39.95.