If you didn't know that halitosis can be a serious problem, a not-so-serious television ad campaign may soon remind you. Chewing gum maker Dentyne has announced its newest marketing creation - the Safe Breath Alliance (SBA), an imaginary organization dedicated to raising awareness of bad breath.
The alliance will be headed my comedian Marlon Wayans, and consists of a social networking page on which consumers may sign up for deals and daily prizes.
The SBA labeled February "Practice Safe Breath Month" as part of its promotion of a new line of halitosis-fighting gum.
Unfortunately, most chewing gum - including sugarless varieties - can do little more than mask the smell of halitosis. Even sugar substitutes can give anaerobic bacteria the food sources they need to produce hydrogen sulfide and other smelly sulfuric molecules. Eliminating the odor at the source involves neutralizing the compounds that give bad breath its distinct odor palette.
Beyond brushing and flossing regularly, individuals may consider purchasing specialty breath freshening products like gum that oxygenates as it is chewed and stimulates saliva flow. Salivary flow decreases the amount of bacteria in the mouth, washing away bad breath at the source.