Wrigley settles lawsuit over exaggerated bad breath claims

By - Bad Breath Expert

SUMMARY:  Many chewing gums claim to fix bad breath problems, but these claims can sometimes go too far. W.M. Wrigley Jr. has agreed to pay a settlement worth $7 million to consumers after a lawsuit alleged that the claims made about the brand's Eclipse gum exaggerated its breath-freshening power.

Posted: July 7, 2010

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Many chewing gums claim to fix bad breath problems, but these claims can sometimes go too far. W.M. Wrigley Jr. has agreed to pay a settlement worth $7 million to consumers after a lawsuit alleged that the claims made about the brand's Eclipse gum exaggerated its breath-freshening power.

Advertising for the gum told consumers that a new ingredient - magnolia bark extract - kills the bacteria that cause bad breath, while other gums simply mask the odor, according to the Associated Press. The suit alleged that these claims were misleading.

The Chicago Sun-Times reports that consumers who bought products with the label "natural germ killer" are eligible to receive up to $10 each from the settlement.

While many chewing gum manufacturers make similar claims about their products ability to alleviate halitosis, proper oral hygiene is often the best route. Regular brushing, flossing and use of alcohol-free mouthwash are a more reliable way to attack bad breath bacteria.

Individuals who continually struggle with bad breath may need to look into specialty breath-freshening products that are designed to focus on the causes of bad breath.

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