April
30, 2004
Subject: Your
TheraBreath Associate
Newsletter
Hi,
There are many things brewing in the background here at TheraBreath
and I can't wait to tell you more. We're in the final stages of
our new Autoship Program as well as developing a section just for
Dentists. Plus, we have a brand new Associate Spotlight so, get
ready. :)
What's Up and Coming:
- Our Autoship Program is in the final stages of testing and
should be out soon. Here's the gist: you get to offer
people a free trial of TheraBreath products. We'll send
them $33.45 worth of items for free - the customer just
pays $9.95 for shipping. You get you normal associate
percentage on this $9.95 shipping cost
At the same time, the customer is also automatically
enrolled in an autoship program (from which they can
cancel any time) of $39.95 every 30-45 days. You
continue getting your associate commission, month after
month. The initial testing of the program looks very
promising - we're experiencing a 60% retention rate!
Don't link to the site yet, but if you want a sneak peek
take a look at http://www.superiororalcare.com - please
review it and let me know what you think at mailto:associates@drkatz.com?subject=autoship
And here's an offer you won't want to miss :).... if you
take the time to provide a detailed review of your honest
opinions about the site I'll add a $30 sale to your account!
(make sure to include your associate ID in the email). I'm
serious - tell me everything you like, everything you don't
like, and send it to me by email.
- Also on the list is our Exclusive Dentist Area which will
include a customer Quickstart, dental resources, and
dentist- specific marketing ideas.
Associate
Spotlight:
This week, our Associate Spotlight is Carlos E. Ayala at:
http://www.overweight-teen-solutions.com/badbreath.html.
Carlos runs a site geared mainly towards teenagers and young
adults.
Here were some of our tips and suggestions:
1) The scrolling red/yellow bar that you have - is there a way
to link it to the ebook download? People may be tempted to
click on it.
2) The page doesn't seem to offer much information -
particularly to teens. I would recommend writing a quick
blurb that relates directly to the problems they face as
teenagers. Then, recommend the products you think will
help them the most.
3) I'd take away the "Special offer" portion - it just makes
the page look like a sales page when it is supposed to
be informative and helpful.
4) In general, offer more information on bad breath - and then
have a recommended products section.
I hope you enjoyed
our latest Spotlight. Be
sure to send in your
site for consideration
at:
mailto:associates@drkatz.com?subject=spotlight
As always, if you
have any questions or
concerns - let me know.
Virginia
Virginia Duan
TheraBreath Associate
Manager
associates@drkatz.com |