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  •   Internet Associate Marketing Material

    The Latest News
     
    April 30, 2004

    Subject: Your TheraBreath Associate Newsletter

    Hi,

    There are many things brewing in the background here at TheraBreath and I can't wait to tell you more. We're in the final stages of our new Autoship Program as well as developing a section just for Dentists. Plus, we have a brand new Associate Spotlight so, get ready. :)

    What's Up and Coming:

    - Our Autoship Program is in the final stages of testing and should be out soon. Here's the gist: you get to offer people a free trial of TheraBreath products. We'll send them $33.45 worth of items for free - the customer just pays $9.95 for shipping. You get you normal associate percentage on this $9.95 shipping cost

    At the same time, the customer is also automatically enrolled in an autoship program (from which they can cancel any time) of $39.95 every 30-45 days. You continue getting your associate commission, month after month. The initial testing of the program looks very promising - we're experiencing a 60% retention rate!

    Don't link to the site yet, but if you want a sneak peek take a look at http://www.superiororalcare.com - please review it and let me know what you think at mailto:associates@drkatz.com?subject=autoship

    And here's an offer you won't want to miss :).... if you take the time to provide a detailed review of your honest opinions about the site I'll add a $30 sale to your account! (make sure to include your associate ID in the email). I'm serious - tell me everything you like, everything you don't like, and send it to me by email.

    - Also on the list is our Exclusive Dentist Area which will include a customer Quickstart, dental resources, and dentist- specific marketing ideas.

    Associate Spotlight:

    This week, our Associate Spotlight is Carlos E. Ayala at: http://www.overweight-teen-solutions.com/badbreath.html.

    Carlos runs a site geared mainly towards teenagers and young adults.

    Here were some of our tips and suggestions:

    1) The scrolling red/yellow bar that you have - is there a way to link it to the ebook download? People may be tempted to click on it.

    2) The page doesn't seem to offer much information - particularly to teens. I would recommend writing a quick blurb that relates directly to the problems they face as teenagers. Then, recommend the products you think will help them the most.

    3) I'd take away the "Special offer" portion - it just makes the page look like a sales page when it is supposed to be informative and helpful.

    4) In general, offer more information on bad breath - and then have a recommended products section.

    I hope you enjoyed our latest Spotlight. Be sure to send in your site for consideration at:
    mailto:associates@drkatz.com?subject=spotlight

    As always, if you have any questions or concerns - let me know.

    Virginia

    Virginia Duan
    TheraBreath Associate Manager
    associates@drkatz.com



    Newsletter Archives

    April 13, 2004 - Branded Ebook

    March 30, 2004 - New QuickStart

    March 19, 2004 - Link Generator, Associate Spotlight

    March 12, 2004 - St. Patricks Day Contest, New Marketing Material

    February 26, 2004 - New Associate Manager


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