Thanks for visiting TheraBreath.com to learn more about the recent study conducted by PRINCETON CONSUMER RESEARCH using the test article, TheraBreath Icy Mint Oral Rinse.

A randomized, double blind study in 64 subjects to evaluate the efficacy of one test article to control the breath odour 13 hours after a single use compared to an untreated control group and a positive control group using hedonic assessments

The study concluded: "that for the test articles the claims of 'breath freshening' and 'freshens breath for over 12 hours' are valid."


Summary of Results

LOCATION AND DATES OF THE STUDY:
The study was performed at Princeton Consumer Research, Princeton Forrestal Center, 307 College Road East, Princeton, NJ, 08540, USA, between 13th October 2014 and 24th October 2014.

SUBJECTS:
64 subjects were recruited into the study and completed the study. 6 subjects withdrew from the study for reasons unrelated to the study.

ADVERSE EVENTS, ADVERSE REACTIONS AND SUBJECTS NOT COMPLETING THE STUDY:
No adverse events or reactions were reported. All subjects completed the study.

ASSESSMENTS:
There was no statistically significant difference for the pre-treatment assessments between the test groups for any of the judges or between judges (p>0.05) so the study can be considered valid. Both the Test Article and Positive Control showed a highly statistically significant difference to the untreated baseline sites (p<0.005) in all assessments. All judges were statistically similar at all-time points and sites (p>0.05) and so assessments can be considered as accurate.

STATISTICAL OVERVIEW:

Baseline treatment assessments:

J1 J2 J3 J4 Average
Mean Group 1
6.05
6.00
5.95
6.16
6.04
Mean Group 2
5.89
5.95
5.63
5.74
5.80
Mean Group 3
5.50
5.70
5.60
5.85
5.66

1 hour treatment assessments:

J1 J2 J3 J4 Average
Mean Group 1
3.00
3.32
3.26
2.74
3.08
Mean Group 2
2.79
2.79
2.84
2.84
2.82
Mean Group 3
5.50
6.00
6.10
5.95
5.89

13 hours treatment assessments:

J1 J2 J3 J4 Average
Mean Group 1
3.63
3.32
3.37
3.84
3.54
Mean Group 2
4.16
4.21
3.74
4.00
4.03
Mean Group 3
6.15
6.00
6.35
6.35
6.21

P-value Assessments:

1 2 3
bl vs 1
1.89E-12
5.94E-11
3.51E-02
bl vs 13
1.36E-11
4.51E-06
7.73E-05

CONCLUSIONS:
It can be concluded that for the test articles the claims of "breath freshening" and "freshens breath for over 12 hours" are valid.

 

For a complete copy of this study, please send a written request to:

Dr. Harold Katz, LLC
ATTN: Clinical Study Request
5802 Willoughby Ave
Los Angeles, CA 90038

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