Thanks for visiting TheraBreath.com to learn more about the recent study conducted by PRINCETON CONSUMER RESEARCH using the test article, TheraBreath Mild Mint Oral Rinse.

A randomized, double blind study in 63 subjects to evaluate the efficacy of one test article to control the breath odour 13 hours after a single use compared to an untreated control group and a positive control group using hedonic assessments

The study concluded: "that for the test articles the claims of 'breath freshening' and 'freshens breath for over 12 hours' are valid."


Summary of Results

LOCATION AND DATES OF THE STUDY:
The study was performed at Princeton Consumer Research, Princeton Forrestal Center, 307 College Road East, Princeton, NJ, 08540, USA, between 13th October 2014 and 24th October 2014.

SUBJECTS:
63 subjects were recruited into the study and completed the study.

ADVERSE EVENTS, ADVERSE REACTIONS AND SUBJECTS NOT COMPLETING THE STUDY:
No adverse events or reactions were reported. All subjects completed the study.

ASSESSMENTS:
There was no statistically significant difference for the pre-treatment assessments between the test groups for any of the judges or between judges (p>0.05) so the study can be considered valid. Both the Test Article and Positive Control showed a highly statistically significant difference to the untreated baseline sites (p<0.005) in all assessments. All judges were statistically similar at all-time points and sites (p>0.05) and so assessments can be considered as accurate.

STATISTICAL OVERVIEW:

Baseline treatment assessments:

J1 J2 J3 J4 Average
Mean Group 1
5.89
5.42
5.95
5.63
5.72
Mean Group 2
6.73
6.55
6.55
6.77
6.65
Mean Group 3
6.82
6.35
6.53
7.12
6.71

1 hour treatment assessments:

J1 J2 J3 J4 Average
Mean Group 1
2.11
1.89
2.32
2.26
2.14
Mean Group 2
2.32
2.23
2.55
2.36
2.36
Mean Group 3
7.06
6.59
7.12
7.41
7.04

13 hours treatment assessments:

J1 J2 J3 J4 Average
Mean Group 1
2.84
3.16
3.53
2.89
3.11
Mean Group 2
3.41
3.59
3.41
3.27
3.42
Mean Group 3
8.24
7.53
7.94
8.00
7.93

P-value Assessments:

1 2 3
bl vs 1
1.04E-07
5.94E-11
4.02E-02
bl vs 13
1.09E-05
1.96E-10
5.39E-06

CONCLUSIONS:
It can be concluded that for the test articles the claims of "breath freshening" and "freshens breath for over 12 hours" are valid.

 

For a complete copy of this study, please send a written request to:

Dr. Harold Katz, LLC
ATTN: Clinical Study Request
5802 Willoughby Ave
Los Angeles, CA 90038

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