Do you know what instantly turns off 58% of surveyed women? It's not what you think.

By - Bad Breath Expert

Posted: May 19, 2011

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I'm not sure if I shared this with you before, but if I have I think it bears repeating: Harlequin Romance ran a survey of North Americans to find out more about what turns them on and makes them tick romantically. Some results were expected. Men love 'girl next door' types and women were suckers for a man in a suit or a cowboy hat. Other results were sweet and sentimental, with 75% of men believing in 'perfect love' and 94% of women reporting 'true elation' on their wedding day.
But the result that really hit home for me was this one - 57% of men and 58% of women surveyed said that their #1 biggest turn off to a potential mate was BAD BREATH.
That's right! Halitosis was the most cited reason to 'run away from a romantic relationship' by men, beating out excessive sweating, smoking, and other unhealthy habits. For women, the only thing considered worse about a potential mate than bad breath was excessive drinking. According to the survey, ladies would tolerate a man who was excessively sweaty, smoked, had a fake orange tan AND hair implants before they would become romantically involved with a man who had chronic breath odor. Clearly, bad breath can be a really big problem if you are looking to set a romantic mood.
The funny thing is that Bad Breath is very easy to beat. As I'm sure you've read in my various emails and posts, we know what causes halitosis and what you need to do to make it go away. An ongoing regimen of brushing with TheraBreath Toothpaste, proper flossing, and rinsing with TheraBreath Oral Rinse makes bad breath a distant memory, guaranteed! It really is that simple to make sure that a little halitosis problem never becomes a serious romantic issue.
Now if only we could figure out how to make finding 'perfect love' for guys this easy or bottle 'true elation' for the ladies we'd really be on to something... although we'd probably need a bigger warehouse.

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Source: The Harlequin Romance Report 2009
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