Kanye, you can use 'TheraBreath'!
SUMMARY: Nobody's too cool - or too cold - for fresh breath.
Posted: April 18, 2012
At TheraBreath, we like a good news story. And recently, we found one: a headline that includes the search terms "Kanye West," "Kim Kardashian" and "Theraflu" all at once. What could this weird and wild story be about? Well, it goes like this: The rapper wrote a song about the socialite and named it after the flu medication. And then things got crazy...
According to the New York Daily News, Kanye West just released a hit new song called "Theraflu," featuring DJ Khaled and produced by Funkmaster Flex. It's about meeting Kim Kardashian, his current girlfriend - and there's plenty of lines about how Kanye has got more style, clothes and lady-friends than anybody else.
Yet, as usual, Kanye has caused some controversy. Apparently, representatives from pharmaceutical giant Novartis did not like their product's name getting mentioned alongside some pretty hair-curling expletives. According to TMZ, they may have asked Kanye to change the song's title.
And no, he didn't change it to "TheraBreath" - but we'd be fine with it if he did. What's better than having fresh breath? (The song even says: "Good music, we fresh, we fresh/ Anything else, we detest, detest.")
Instead, Kanye retitled his song "Way Too Cold." Bummer.
It's unclear what role Novartis' legal team played in all this. The company's initial word on the subject was sent to celebrity news site TMZ. It stated that they "in no way endorse or approve of the references or use of the image and likeness of Theraflu in this manner."
Then, about two weeks later, the pharmaceutical company seemed to switch gears. "Novartis Consumer Health did not ask that the name be changed," it told TMZ. "That request would be way too cold."