Danica Patrick went undercover in a light-hearted hidden camera video to show Americans the consequences of postponing dental visits. With the help of her partner, Aspen Dental, the NASCAR driver definitely got reactions from people in the video.
In the humorous video, "A Taste of the Future," Patrick stood behind a food truck and served customers cuisine, like pulled pork sandwiches, burgers and fish tacos. However, instead of just handing them their lunches, she threw their food in a blender and served it in smoothie form. Not surprisingly, consumers looked confused and disgusted. The purpose of the video was to make people realize what can happen when they avoid the dentist.
Patrick compared skipping dental visits to avoiding maintenance on a car. Like postponing trips to the dentist's office, not keeping up with maintenance on a car can result in costly repair work.
"I love the approach that Aspen Dental took with this video - it's a fun and creative way to deliver what is actually a really serious health message about the importance of oral health to overall health, and I was proud to be a part of it," she said.
Mark Censoprano, chief marketing officer at Aspen Dental Management, Inc., said in a statement that this is the first time the company has launched a campaign that depends on digital and social media to raise awareness about proper oral hygiene.
"We believe that this humorous approach will ignite a conversation and generate buzz about what is an often overlooked healthcare issue - oral health," he explained.
How can people reduce their fear of the dentist?
One of the most common reasons for skipping dental visits is fear. If you are one of the many people who get nervous in the dentist's chair, there are a few things you can do to reduce your anxiety.
1. Talk to your dentist
If you are nervous about a dental procedure, do not hesitate to talk to your dentist about it. Kimberly Harms, DDS, spokesperson for the American Dental Association, told Everyday Health that even dentists have dental anxiety and will understand what patients are going through.
2. Watch television
Distract yourself from your fears by watching television during dental procedures. Most dental offices have televisions in their exam rooms, so you can watch one of your favorite shows as your dentist works on your teeth.
3. Take a break
It is okay to take a break in the middle of a dental procedure. If you are overwhelmed with anxiety, tell your dentist to stop what he or she is doing.